TYPES OF WEBSITE DESIGN
What is the purpose of your business website?
Online Brochure Website
Budget – up to £1600 plus £30 monthly
Examples – JG Plumbers Blackpool, beetonvillas.com, BlindsByRainbow.com, LocksmithsInBlackpool.co.uk
An online brochure website will showcase your products and services to potential clients clearly and engagingly. It will display contact and location information, plus pages on your products and services. You may have links to social media accounts, case studies and customer reviews. This type of website is ideal as a point of reference for your offline or online marketing activities – and where it is not vital at the beginning to compete for high organic search positions.
A Brochure Website will benefit from ongoing social media marketing, content outreach, email marketing and pay per click advertising.
Budget – negotiable – we love good causes!
A campaign website will provide information on a cause and call visitors to actions such as donations, the purchase of merchandise or the filling in of opinion polls or petitions. It will operate in conjunction with a class-leading email marketing system and with social media platforms such as Facebook, Twitter, LinkedIn and more. A campaign website may have multiple contributors and editors.
Budget – from £1600.00 plus £30 per month
A community website will provide information about your organisation, including membership, news, events and activities. It will be a central point of reference, integrating with your social media activities. It may have several contributors and editors and separate pages for individuals, topics or branches.
Business Lead Generating Website
Budget – from £1950 plus up to £2500 monthly
Examples – milestonesremovals.co.uk, caats.co.uk
A lead generating website will be an online brochure and will be developed to compete for high organic search engine rankings. Clear calls to action on specific landing pages will act to convert visitors into leads. The development includes search keyword analysis, a rapid infrastructure and compliance with all the latest search engine guidelines.
Search engine dominance is vital, so ongoing content marketing, PPC, content outreach, and email marketing will be part of the mix.
Budget – from £1500 up to £15000 plus up to £3000 monthly
Example – www.fleetequestrian.com, www.bannerworld.co.uk, skinaholics.co.uk
An e-commerce website will actively promote and sell your products and services. It will be SSL – HTTPS enabled and will take card payments directly. It may integrate with your EPOS, your selling accounts on Ebay and Amazon, have active stock control and have marketing options such as email broadcast, vouchers and coupons built-in. Unlimited categories and products can be updated by you directly.
Search engine optimised, your e-commerce website may also benefit from Google Ads, Content Outreach, Link Building and an email marketing campaign to drive in business.
Budget – from £4500 up to £15000 plus up to £3000 monthly
Example – mediumsources.com, southern-africa-hotels.com
A Directory website can be for Local Businesses, Hotels, Niche Businesses or anything that needs listing for your readers. These websites may often have a booking feature, or link to affiliate schemes, earning you commission for every lead.