Google Ads PPC Campaign Management

Drive Sales and Enquiries

Google Ads is the most commonly used digital marketing method by businesses in the UK. In its simplest form, it is a ‘Pay-Per-Click’ (PPC) concept where a campaign bids on keywords to show selected advertisements when a user performs a search in Google.

The ‘Cost-Per-Click’ varies by keyword and industry due to a number of reasons:

  • The amount of competitive bidding for particular keywords.
  • The popularity and seasonality of your keywords.
  • The relevancy of your advert and landing page in relation to the keywords.
  • The locations you are targetting
Pay per Click Campaign being worked on

How To Order

Simply fill in the form with your enquiry details. We take no money now!

On receipt of your enquiry, we will analyse your website and current Google Ads Campaign to check for any obvious errors in it. As long as it checks out, we will then email you an invoice with payment instructions.

Once the invoice is paid, your campaign will begin. You’ll receive full reports!

Order Citations

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Full Detailed Report

We provide a detailed Google Data Sheet Report for every campaign which updates in real-time. This gives you clarity on exactly what you are spending as well as your return on investment.

Free Audit

We carry out a full audit of your current PPC Campaigns with all orders. This is included in your report.

UK Support

Our support and management team are based in the UK.

Frequently Asked Questions

Our Google Ads Campaign Management plans start from £250 per month for search ads – plus your Advertising Spend Budget of up to £2,500 per month.
Our e-Commerce Google Shopping Management plans starts from £250 per month for ads management – plus your Advertising Spend Budget of up to £2,500 per month.
Google Ads works on a daily budget. We can set this to any figure you like. Depending on your business we will recommend a suitable monthly budget. To calculate this we perform a detailed analysis of you and your competition.

We aim to grow your Ads Campaign to achieve an ROI of between 500% and 1000%. So, spend £100 on Ads to return £500-1000 in turnover. This will of course vary by industry and other factors.

Each google ad has to win an auction to be shown, you amount you bid on keywords is only one factor google considers. The better and more relevant to the ads the site is the lower your winning bid has to be. In short the better your website the cheeper it is to advertise it and the higher ROI you can achieve.

Google Ads, previously called Google Adwords is Google’s paid for search advertising platform.  It enables Business owner’s to pay for adverts to be shown in Google search results for specific words or phrases.

That is a complex question. It depends upon many many factors. When a user searches for a keyword or phrase Google carries out an auction. This action uses an advertisers ad score to determine if the ad is shown. The ad score is made up of a rating of the quality of the ad, the relevance of the target page on the advertiser’s website and the amount the advertiser has bid for that keyword. Improving the relevance of the ad copy and the landing page can lower the amount an advertiser needs to bid for that keyword. So the short answer is that costs can vary depending on your ads and the business sector you are in. Some keywords or phrases such as those for high cost IT infrastructure can be up to £50 our click. For lower cost items such as bluetooth speakers the price can be a few pence.

When a user searches for a keyword or phrase Google carries out an auction. This action uses an advertisers ad score to determine if the ad is shown. The ad score is made up of a rating of the quality of the ad, the relevance of the target page on the advertiser’s website and the amount the advertiser has bid for that keyword. Google only charges the advertiser when the user clicks on the link and goes to the advertiser’s website.

Google reviews all adverts that are place on its system to make sure that they abide by their policies, this process can take a couple of hours. Once approved ads are visible straight away. However, it can take google up to a week to learn how your ad campaigns work. So it could take up to a week before your ads are running at their best.

CTR or click through rate is the number of clicks divided by the number of impressions an ad has. The average for search is a little under 2% and for display ads is a little over 1/3 of 1 %. A good CTR is 3% to 5% on search and 0.5% to 1% for display.