Google Ads PPC Campaign Management
Drive Sales and Enquiries
Google Ads is the most commonly used digital marketing method by businesses in the UK. In its simplest form, it is a ‘Pay-Per-Click’ (PPC) concept where a campaign bids on keywords to show selected advertisements when a user performs a search in Google.
The ‘Cost-Per-Click’ varies by keyword and industry due to a number of reasons:
- The amount of competitive bidding for particular keywords.
- The popularity and seasonality of your keywords.
- The relevancy of your advert and landing page in relation to the keywords.
- The locations you are targetting