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seo-lancashire

Different Types of SEO – Search Engine Optimisation Explained

21st August 2016/in SEO/by Chris Giles

Search Engine Optimisation, or ‘SEO’, is a vast and varied discipline. SEO work is continually evolving in line with new research and the advancing ‘artificial intelligence’ of the major search engines. Here are some of the most common current types of SEO work.

Check our post here on SEO and how it should work.

Technical SEO

Technical SEO is fundamental to any website which wants to have a chance of appearing high in the search rankings. Technical SEO work ensures that your site is secure, can be correctly indexed, that it loads as fast as possible and that it works well on different sized devices. If search engines have trouble with any of these, your site will be restricted in its reach. There’s an excellent recent article on Technical SEO here on Search Engine Land, plus a superb Case Study here.

A Technical SEO report can be run using tools such as Screaming Frog or SEMrush. This should always be done before any other SEO work is planned.

Content SEO

Content SEO work looks at the most popular search terms and phrases used by your customer base. We then produce (or advise on) specific original and well-written content to generate high search engine rankings. Great keyword research and analysis is crucial to this. When done correctly, many new opportunities and income streams will be discovered. Our guide to ‘Quality Content’ is here.

Linkbuilding SEO

High-quality links coming into your website are a significant ranking factor. Google sees incoming links as ‘recommendations’. But, beware of ‘spam-links’, links bought from link-farms or any links you are asked to pay for directly. Irrelevant links or paid links, and those from low-quality websites are a waste of time and effort which will harm your SEO score. Our work builds high-quality links from reputable websites through the creation of high quality and unique content on your site. Earning links from trusted websites can result in significant boosts.

Social Media SEO

Social Media platforms such as Facebook, Twitter, Pinterest, LinkedIn, Instagram and more are all essential generators of traffic for your website. We work to integrate these free resources into your website and SEO content plan. ‘Social Signals’ around a page or product on your site will help search engines to rank it higher on search.

White Hat SEO

All the above are ‘white-hat’ SEO disciplines, in line with the guidelines provided by the major search engines. Our White Hat SEO work will produce steady, gradual and lasting growth in rankings.

Black Hat SEO

Black Hat SEO (or ‘cheating’) seeks to exploit any perceived weaknesses in search engine algorithms to gain fast, unpredictable and short-stay growth in rankings. Techniques such as ‘link spam’, ‘keyword stuffing’ and ‘doorway pages’ are commonly used, which are in direct conflict with search engine webmaster guidelines. Google, in particular, has a vast and well-funded department dedicated to fighting Black Hat SEO. As search algorithms advance, more and more loopholes are being closed for good. This is excellent news for our clients and us!

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11 replies
  1. Alo Dokter says:
    8th August 2019 at 5:54 pm

    I’m curious to find out what blog system you happen to be utilizing?
    I’m having some minor security issues with my latest site and I would like to find something more safeguarded.
    Do you have any solutions?

    Log in to Reply
  2. AnthonMip says:
    9th August 2019 at 8:44 pm

    Great article, thank you so much

    Log in to Reply
  3. seo peru says:
    14th August 2019 at 6:49 am

    Touche. Sound arguments. Keep up the great work.

    Log in to Reply
  4. edwardao60 says:
    21st August 2019 at 10:02 pm

    Well explained

    Log in to Reply
  5. Steve Thompson says:
    22nd August 2019 at 12:32 am

    Nailed it with this article!

    Log in to Reply
  6. Lillian says:
    22nd August 2019 at 2:36 am

    Great article, always good to learn something new.

    Log in to Reply
  7. isabellaem69 says:
    31st January 2020 at 5:12 am

    A superb article, you have hit the nail on the head with many points!

    Log in to Reply
  8. Ardically says:
    24th February 2020 at 3:30 am

    I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someoneto do it for you?

    Log in to Reply
  9. Kenneth Paul says:
    4th April 2020 at 12:45 pm

    Saw this author talk in 2018 at an SEO Conference, made so much sense!

    Log in to Reply
  10. JamesGib says:
    25th July 2020 at 10:15 am

    Nailed it, great article, looking forward to more!

    Log in to Reply
  11. TerryDor says:
    18th February 2021 at 6:52 am

    Nice insights!

    Log in to Reply

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