A Rolls-Royce is one of the most sought-after motor cars in the world, with the marque being synonymous with luxury and refinement. The Rolls-Royce Logo and the ‘Spirit of Ecstasy’ figurine are both timeless classics. Whilst the cars look very different, the branding of the logo has more than stood the test of time.
The Rolls-Royce Logo
Accredited to the MD at the time, Claude Johnson, the Rolls-Royce Logo is a rectangular design in the portrait format. Two capital ‘R’ letters, with one overlaying the other, signify the bond between the founders, Henry Rolls and Charles Royce. The names ‘Rolls’ and ‘Royce’ sit above and below in this tri-sectional design.
Rolls Royce Logo
The typefaces involved seem to be Gill Sans Light for the founders’ names, and Souvenir Gothic for the double R. Rounded corners add class and sophistication to the marque.
The Spirit of Ecstasy
With hood ornaments becoming increasingly popular at the time, the then MD Claude Johnson along with the sculptor Charles Robinson Syke came up with the stunning ‘Spirit of Ecstasy’ figurine.
The figurine has a bold forward motion with arms thrown back and her dress unfurling like wings behind.
Spirit of Ecstasy
Johnson described the Spirit of Ecstasy as “Speed with silence, absence of vibration – the mysterious harnessing of great energy and a living organism of superb grace.”
Robinson also commented on the creation, saying “a graceful little goddess, who has selected road travel as her supreme delight.”